By link building we therefore mean obtaining external link references to specific pages on a website or in a webshop. Such a link is also called a backlink. The following applies to link building for your webshop: the more websites that place a backlink to your webshop, the higher you can score in Google’s search results.
Domain Authority
The domain authority of the website from which you receive a link and the relevance (i.e. the quality of the link) play an important role in link building for your webshop. For example, if you have a webshop in shoes and you receive a backlink from a cooking blog, the relevance is low and the link transmits little value.
The same goes the other way round. The higher the domain authority of a website and the more relevant the link is, the more link value will be given to your webshop via the backlink. This value then helps you conquer better positions in the search results of, for example, Google. For example, in figure 1 you can see how the link value flows from a web page to other pages. You can buy backlinks and have the perfect solutions now.
Distribution of link value with SEO
Why is link building important?
Google wants searchers to quickly find the answer to their question. Preferably, of course, with a search result that is as reliable as possible. The links to your web shop obtained give Google the signal that your web shop is popular and an authority on a particular subject. With link building you therefore actively influence the perceived popularity of your pages and thus your positions in relevant search results. A nice bonus is that link building automatically ensures that your webshop is shown more often. In short, an excellent opportunity for free brand awareness!
Tip: read in this blog how much a link is worth
Incidentally, it makes no sense to ask for a backlink from every website. The quality of the backlinks to a page plays an important role in how high your page ends up in Google with relevant search results.
In practice, however, it appears that not every web shop deals with link building. A common argument for not starting link building is that this discipline is on the wane; “Google will soon find another way to measure website popularity.” Nothing could be further from the truth. Leading sources such as Search Engine Land indicate that the impact of link building will not change in the short term. If you are getting started with SEO, link building should definitely be part of your work!
5 practical link building tips
Are you convinced of the usefulness of link building and ready to get started? Then start 1-0 ahead of your competitors through these five tips:
Ask for backlinks from partners and suppliers
Ask partners and suppliers to place a backlink to your webshop. Suppliers and partners know you and already work with you and are therefore often willing to post a link. These links have a high relevance, are easy to obtain and often cost you little or nothing. The ideal start with link building.
