If you already own a website, then you might be aware of the importance of backlinks. These are also known as hyperlinks or inbound links, which refer to other webpages and direct them to your webpage.
Monitoring of Your Backlinks is Crucial
You might be happy that your webpage has got a good number of backlinks, but that should not stop you there. You need to maintain or increase the count to stay ahead of your competition. So, what happens if you leave your backlinks as is:
- Backlinks will get broken if you change your domain leading to less traffic
- Website owners might change and your link might get treated as spam
If you keep updating your website and change the domain name, then ensure that you change the links in your backlinks also. If not, if anyone clicks on your backlink, it will direct them to your old webpage, which no longer exists.
Secondly, if you see that the website owner has changed where your backlinks are displayed, ensure that you get in touch with the new owner and ask them to redirect the broken links to your website.
You can do that same thing in the case of your competitors too. You can research the backlink profiles of your competitors. If there are any broken links, you can use these to redirect them to your websites.
SEO Tools That Can Monitor Backlinks
The two most popular SEO tools that are effective in monitoring your backlinks are:
- Linkascope
- io
Linkascope is the perfect tool if you want to constantly monitor your website performance. It offers you a complete analysis of your target audience, month-on-month website performance, and how you can control your backlink profiles. It will also give you summary reports of how many active backlinks are there and how many have you lost. You can even check your referring domains.
In addition to this, you can even use this SEO tool to analyze your donor reports, make audit analytic reports and find new backlinks to improve the traffic to your website. By using Linkascope, you need not have to concentrate on monitoring your website, as this tool will notify you if your website is offline or facing any issues.
Another useful tool is by2.io which is a link shortener that convert your long links into short ones. To use this tool, you just need to paste your website link into the link converter. You can then you the short link to redirect traffic to your website.
The greatest benefit of using link shorteners is you can easily share this with your audience. Once they click on your short link, they can have access to your webpage. It makes them easier to remember your link and share it with other people.
Other useful SEO tools apart from the above that you can use are:
- Brand24 – This tool allows you to not only track your brand mentions but also hashtags and target keywords. This is a good tool if your focus is to improve your brand image
- SE Ranking – This tool can be used to improve your search engine result score. It also gives you a summary of your keyword ranking which you can use to improve your keyword score.
Conclusion
The right SEO backlink monitoring tools can help you stay ahead of your competition. In simple words, the more backlinks your page has, the higher the chances of them ranking top in Google search engines.
