Private label products can be a phenomenal way for third-party sellers and brands to increase their margins and capture added revenue on Amazon, but the process of building a private label product can be a bit daunting.
That’s why we created this guide, to help you navigate the process step-by-step. We’ll answer all your questions about private labeling and provide some guidance for how to find the perfect product for you.
Private label products can be a phenomenal way for third-party sellers — and even Amazon’s own brands — to increase their margins and capture added revenue on Amazon.
While the ecommerce giant has traditionally been known for selling other brands’ products, Amazon is increasingly turning to private label products and exclusive brands to capture new customers and create additional sales.
Amazon Prime members are particularly likely to purchase private label items, accounting for more than half of overall private label sales in 2017. The company’s most recent private labels include Happy Belly (food), Presto! (household essentials), Mama Bear (baby care) and Wickedly Prime (snacks).
But Amazon isn’t the only one taking advantage of this opportunity: Third-party sellers can also leverage the power of private labeling to generate more sales on the ecommerce site.
These are the product types you should be interested in:
Fitness/Health/Wellness
Beauty/Skincare
Home/Kitchen
Gadgets/Electronics
Toys/Games
Trending Private Label Products
Private labeling can be a smart way to build your own brand, while sourcing product to sell on Amazon and other marketplaces. However, in order to succeed with your private label business, it’s important to choose a product that will sell.
To help you get started, we’ve put together a list of trending private label products for 2019. This information is based on the real search queries people are using on Amazon.com, as well as what’s getting shared on social media and other online platforms.
There are a few ways to come up with a potential product idea.
First, you can look at your own life. What products do you use daily? Which ones do you love? Can you think of improvements? Are there any products that don’t quite meet your needs? Are there products that have the opposite problem – they meet your needs, but they’re too expensive or hard to change?
You can also ask your friends and family for feedback. What problems do they have in their lives? What products do they love? Do they have any recommendations for you? Talk to them about their pain points and see if there’s something that piques your interest.
Finally, look at what people are talking about on social media. This is one of the best ways to see what people are passionate about – what makes them happy and what frustrates them. See if you can find some common complaints that aren’t fully solved by existing products and services.
Here is the list of best private label products to sell on amazon
Arts, Crafts & Sewing
Baby
Home & Kitchen
Kitchen & Housewares
Office Products
Patio, Lawn, & Garden
Pet Supplies
Sports & Outdoors
Tools & Hardware
Toys & Games
