If you have been looking through website design ideas, you must have come across the term “user friendly.” Those who do not design websites with the aim of user-friendliness are not successful in the long run. User-friendliness should be your utmost goal when designing any website. If you need help with website designing, check out website design Malaysia. You can have a super fancy website with lots of visual media and an appealing look. However, if your website lacks a user-friendly touch, you will lose customers, sales, and conversions. There are four primary elements at play when you focus on designing a user-friendly website:
- Navigation
- Load time
- Readability
- Mobile friendly
Importance of user-friendliness in web designing
Readability
The readability of the website should be high. The audience or potential customers should be able to quickly scan the website and look for the keywords they are searching for. Thus, you must focus on two things. Ensure that you only put relevant content on the website with keywords that the potential audience or customers may look for. Furthermore, your website should not have meaningless content or too much content loaded on every page. Keep the content short and crisp. The color scheme of the website also affects the readability factor. Make sure that your text has good contrast against the website’s background and the font is easily visible.
Navigation
Think of the user when you design the website. The website should be easy to navigate. Suppose the user finds it tedious to navigate the website or find relevant links. In that case, they are most likely to leave the website and go to the competitor’s websites. Ensure that all the pages load quickly and the links are easily visible to the user. If the user can easily navigate through the website, the chances of spending more time on the website increase. To improve the navigation of your website, contact web design KL.
Mobile-friendliness
As per the latest survey data, over 80% of the world population access the Internet via mobile phones and tablets. Therefore, your website must be mobile-friendly. Whether your audience views the website from a phone, tablet, desktop, or laptop, the website screen should be easily viewable on all devices. The audience should not have to pinch and zoom to read the text. Thus, it is less likely that the audience will lose interest.
Load speed
If your website does not have a good load speed, visitors will leave. On average, it has been observed that if a website takes longer than four seconds to load, visitors lose interest and navigate away. Thus, to ensure that your website has a good load speed, you must resize and compress all the images. Most often, it is the image that reduces the website’s speed.
Responsiveness, load speed, and user-friendliness are crucial for website design. If your website does not fulfill these criterias, you will not only lose your audience, your rankings in the search results of Google and other web browsers will also fall.
